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Data mining support analytical crm to capture customer dynamics, and creating different models and applications such as. The leading introductory book on data mining, fully updated and revised. The book provides a very general overview of data mining concepts. In the 14 years since the first edition came out, our knowledge has increased by a. When berry and linoff wrote minin first edition of data mining techniques in the late s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable kining of modern business. Data mining techniques ebok linoff gordon s linoff.

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